Our reach, by category. Live counts.
Every audience we can score, enrich, and activate across 1,500+ IAB categories, with the live number of active emails behind each one. All activity is from the last 30 days, so the count you see is who is reachable now. Search your category. See how much audience is waiting, and how ready they are.
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How ready are they?
Every audience carries a readiness level, and it is the biggest piece of the puzzle. A cat owner who bought last week and one who browsed once are not the same lead. Tap a level to filter.
Hunting & Shooting
Purchases hunting gear.
buy_hunting · Purchase intent
Shooting sports participant.
int_sport_shoot · Active interest
Sporting Goods
Purchases sports and leisure gear.
buy_sport_leis · Purchase intent
Broad Group
Broad outdoor-recreation household segment.
int_grp_outdoor · Household segment
Broad sports-interest household segment.
int_grp_sports · Household segment
Boating
Boating and sailing.
int_sport_boating · Active interest
Camping & Hiking
Camps and hikes.
int_sport_camp · Active interest
Fishing
Fishes.
int_sport_fishing · Active interest
Golf
Plays golf.
int_sport_golf · Active interest
Auto Racing
Follows NASCAR.
int_sport_nascar · Active interest
Water Sports
Scuba dives.
int_sport_scuba · Active interest
Winter Sports
Snow skis.
int_sport_snow_ski · Active interest
Spectator Sports
Watches auto racing.
int_sport_spect_auto · Active interest
Follows baseball.
int_sport_spect_base · Active interest
Follows basketball.
int_sport_spect_bskt · Active interest
Follows football.
int_sport_spect_foot · Active interest
Follows hockey.
int_sport_spect_hockey · Active interest
Follows soccer.
int_sport_spect_soccer · Active interest
Watches sports on TV.
int_sport_spect_tv_sports · Active interest
Tennis
Plays tennis.
int_sport_tennis · Active interest
Antiques
Household shows purchase activity in antiques.
buy_antiques · Purchase intent
Collects antiques.
int_coll_antiques · Active interest
Fine Art
Purchases fine art and decorative art.
buy_art · Purchase intent
Collects art.
int_coll_arts · Active interest
Collectibles
Purchases collectibles.
buy_collectibles · Purchase intent
Highly active collector.
int_coll_avid · Active interest
General collecting interest.
int_coll_genl · Active interest
Arts & Crafts
Purchases craft supplies.
buy_crafts · Purchase intent
Does crafts.
int_hob_crafts · Active interest
Photography
Purchases photo and video equipment.
buy_photo_video · Purchase intent
Practices photography.
int_hob_photo · Active interest
Aviation
Interest in aviation and flying.
int_aviation · Active interest
Coins & Stamps
Collects coins.
int_coll_coins · Active interest
Collects stamps.
int_coll_stamps · Active interest
Sports Memorabilia
Collects sports memorabilia.
int_coll_sports · Active interest
Broad Group
Broad collector household segment.
int_grp_coll · Household segment
Games & Puzzles
Plays games and puzzles.
int_hob_games · Active interest
Woodworking
Does woodworking.
int_hob_woodwk · Active interest
Cosmetics
Purchases cosmetics and makeup.
buy_cosmetics · Purchase intent
Health & Beauty
Purchases health and beauty products.
buy_health_beauty · Purchase intent
Infant Apparel
Purchases infant clothing.
buy_infant_apparel · Purchase intent
Jewelry & Watches
Purchases jewelry.
buy_jewelry · Purchase intent
Children's Apparel
Purchases children's clothing.
buy_kids_apparel · Purchase intent
Men's Apparel
Purchases men's clothing.
buy_mns_apparel · Purchase intent
Purchases big and tall men's clothing.
buy_mns_big_apparel · Purchase intent
Purchases young men's clothing.
buy_young_mns_apparel · Purchase intent
Women's Apparel
Purchases women's clothing.
buy_wmns_apparel · Purchase intent
Purchases petite women's clothing.
buy_wmns_petite_apparel · Purchase intent
Purchases plus-size women's clothing.
buy_wmns_plus_apparel · Purchase intent
Purchases young women's clothing.
buy_young_wmns_apparel · Purchase intent
Got your file back? Here is how to mail it. Read the SafeReact Data Use Guide.
Counts are active qualifying emails, US consumer, household level, from activity in the last 30 days, refreshed monthly. An individual can qualify in more than one signal, so counts do not sum to unique people. Standard hygiene, deliverability, and complaint-risk scoring is included with every scan. These signals are appendable enrichment, selected per audience, with custom appends available. See how they come back at safereact.com/sample-report.
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