Your list, returned with an answer on every record.

25%
Reactivate now
Valid, active, strong fit. Mail them now.
15%
Warm first
Some activity. Nurture with lower-risk content.
15%
Suppress, still valuable
Stale for email. Reach on paid, SMS, or direct mail.
35%
Do not mail
Invalid, toxic, or high complaint risk. Suppress.
10%
Needs more data
Not enough signal yet. Hold, enrich, or test.
EmailVerdictWhyActiveFit and enrichment
j####@gmail.comReactivate nowRecent activity, strong fit, low complaint riskYes
InvestorGood creditHomeowner
m####@yahoo.comReactivate nowRecent activity, verified, in-marketYes
In-marketHH income $100k+
s####@aol.comWarm firstSome activity, moderate fit and intentYes
Fair credit
r####@icloud.comWarm firstAdjacent-category interest, below reactivate floorYes
Category interest
k####@hotmail.comSuppress, still valuableStale for email, but the person still has valueNo
Good creditReach via SMS or direct mail
d####@gmail.comDo not mailEscalated complainer, hard suppressNo
Escalated complainer
x####@getmail.coDo not mailCatch-all domain, mailbox cannot be verifiedNo
Catch-all
t####@outlook.comDo not mailSpam-trap riskNo
Spam trap
p####@gmail.comNeeds more dataClean, but no identity match or activity yetNo
Hold or enrich

The verdict, in plain terms

  • Reactivate now. Valid, recently active, strong fit and intent, low complaint risk. Mail them now.
  • Warm first. Valid with some activity and moderate intent. Nurture with lower-risk content before a full send.
  • Suppress, still valuable. Risky or stale for email, but the person still has value. Reach them on paid, SMS, or direct mail.
  • Do not mail. Invalid, toxic, spam-trap risk, or high complaint risk. Suppress immediately.
  • Needs more data. Not enough signal to call it. Hold, enrich, or test cautiously.

The signals behind every call

  • Deliverability. Bounce, catch-all, spam trap, seed account, and bot detection flag the addresses that put your sender reputation at risk.
  • Complaint risk. Prior complainers and escalated screamers are caught before they cost you an inbox provider relationship.
  • Activity and fit. Recent, category-relevant web activity separates people who will engage from addresses that are merely valid.
  • Enrichment, per audience. Requested appends like credit tier, household income, homeownership, investor, and category intent come back on the same row.

The full file comes back on your first 10,000 credits, free. Every record scored, sorted, and explained. No credit card.

Get started

Illustrative sample. Emails are masked and the data shown is fabricated for demonstration. Your real results are private to you.